Pier Marketing: Brand Discovery Session & Marketing Audit - Value $2500

This high value marketing consultation package is targeted to existing businesses that want to elevate their brand. The highly skilled team at Pier Marketing will meet with you for a detailed Brand Discovery Session.

From here, Pier will undertake a Marketing Audit of your brand, where you are now, where you would like to be and how you can get there.

This package is valid for 12 hours of professional consultation time with the Pier Marketing team.

Pier Marketing deliver marketing across a range of industries from professional services to manufacturing, construction and wholesale to wellbeing as well as government and not-for-profit to name a few. Operating across both B2B and B2C, a consultation with Pier will elevate your brand and open up new opprunities for your business.

The Pier Team are skilled at:

• Marketing Strategy & Research (Understand strategies, align stakeholders and provide a roadmap to achieving your business goals)
• Marketing Services (PR, Copywriting, Event Planning, Photography etc)
• Digital Marketing (Social Media. SEO, Google Ads)
• Web development (Copywriting, Design, User Experience)
• Graphic design (Print and Digital)

PIER Marketing is a full-service marketing agency. Pier elevate brands through strategically driven marketing activity and aspirational design. All to achieve organisational growth.

Find out more: www.piermarketing.com.au

With thanks to Pier Marketing for their generous donation of this marketing consultation package valued at $2,000.

WHAT IS A MARKETING AUDIT?

A brand audit, simply put, is a health check that evaluates your brand’s position in the marketplace – its strengths and weaknesses – which highlights opportunities to bolster your brand and ensure it maintains a meaningful identity with your audience. An audit gives you the ability to understand how your brand is being perceived online and offline, including a competitor analysis to see how your brand compares to others. Generally speaking, there are three key areas to a brand audit:

• Internal branding – your brand values, mission and company culture

• External branding – your logo, print and online advertising, marketing material, website, social media

• Customer experience – your sales process and client journey

These areas are important to include in a brand audit so your identity and personality in totality get a thorough review¹. When you have a consistent and meaningful brand across all elements and touchpoints, it immediately builds trust and credibility with your audience, showing you understand them and can provide a solution to suit their needs.

One key thing to remember when auditing your brand is to remain objective. Your brand should speak to your target audience specifically – it’s not what you or your department personally like or don’t like. This is an important position to take when executing a brand audit as you want to make sure you are attracting the right people.