Step One - 10 pairs of men's underwear and limited edition t-shirt

What's the first thing you put on in the morning? Well done, extra points for you. Yes, it's underwear... Step One, put on your underwear. We've cut the BS with undies, we know guys don't care about them, but life is just better with comfy undies. Like, you think your partner thinks those 'things' you call underwear with the holes all over them are attractive? Sit down and listen. They. Are. Not. Bamboo grows extremely quickly and uses far less water than cotton. Meaning it’s not only kinder to nature but far smoother and silkier than cotton. We think it's well overdue that in all aspects of our lives, we do what we can to look after our environment.